Aroma360 Blogs

Count on us to know the importance of a wick trimmer  A wick trimmer is a scissor-like tool that clips the excess ashy “mushroom” wick or carbon built-up. It is the first step to ensuring the best possible scenting experience for any candle. The wick trimmer features a plate cutter with a raised edged to capture the burnt trim wick or used to keep the wick trimmed when you want to burn your candle. We recommend that when you receive your candle, trim the wick down about ¼ inches in length before you light it and each time after that. Trimming it to this length will establish a clean and safe burn.   Finding the right tool for trimming your wick  Some people might use any pair of scissors to get the job done or even their hand, which we highly suggest against. Both methods are the wrong way to properly care for your candles and can cause even more mess or damage. As the candle continues to burn down, it becomes almost impossible to reach with the blade of any scissors and can be too far down to do an adequate job of trimming the wick. This is why it is important to have a special tool like the Aroma360 Wick Trimmer as your go-to for this purpose specifically, plus it shows your guest how much of a candle connoisseur you are.   Make a clean burn  There is a visible difference between a trimmed wick and an untrimmed wick when burning candles. A trimmed wicks burn clean with the flame appearing bright and subtle, which allow for the aroma of the candle to disperse throughout the room and burn evenly. While an untrimmed or long wick will create huge flames that can be dangerous depending on where you place your candles and can cause a black hue in the flame, that can make it appear more dull and almost obscured.   Below, are some additional benefits to trimming your wick:  You never have to worry about soot appearing on your ceilings and surfaces with a trimmed wick.  The candle will have more longevity and control of the amount of wax being burned. Do not burn for more than 4 hours. Less mess with debris and carbon build up in the wax. It also minimizes the amount of soot created.  It enhances the scent diffusion of the candle while burning for a more aromatic scenting experience.    The Takeaway  Whether you are a candle connoisseur or want to look more sophisticated owning a wick trimmer allows you to upkeep the care of your candles with each use. When you keep your wicks trimmed, you can expect a longer use from your candles as well as an overall safer burn. Shop our signature candle collection to pair with your wick trimmer now! 

The legendary oil of fragrances  The vanilla fragrance has been known in the scenting world for many years. The scent has been used to enhance the mood and ambiance of any space, hence one of its therapeutic properties is the aphrodisiacal effect. This recognizable fragrance has endless health benefits and is used for a variety of things such as regulating menstruation, reducing signs of depression and anxiety, and lowering blood pressure. Another major health benefit is that it contains antioxidant properties that aid in wound healing and help fight infections. A study on aromatherapy has shown that vanilla is ranked remarkably high in its stress-reducing capabilities and promoting relaxation.   What exactly is vanilla, and where does it originates from? Vanilla is a spice that is extracted from the orchids of vanilla. The tropical orchid is a long pod-like fruit which makes it an edible plant. It is enjoyed universally from baking to fragrances, carrying a very potent taste and scent. Vanilla was originally native to Central and South America, as well as, The Caribbean. The first people to have cultivated it was the Totonacs of Mexico. The Aztecs conquered the Totonacs in the 15th Century, which allowed them access to vanilla for the first time. They were the civilization that put it on the map by utilizing vanilla in their food and mixing it with cacao, pairing the two flavors together. Eventually, it made its way to Europe when the Spanish fought the Aztecs and brought it back home with them. Today, about 80% of the world’s vanilla comes from farms in Madagascar. Their locals continue to pollinate the orchids by hand and cure and dry the beans traditionally.   Goes Best With... Besides being paired with food, vanilla is a base note in fragrances which is normally paired with citrus, wood, and floral scents because of its rich, warm and sweet aromatic components. Here our a few of our scenting oils that contaims the vanilla notes and be sure to indulge in these therupetic benefits: Skyfall Nirvana Beach House  Explore our scent library for more scenting oils with the Vanilla notes!

Welcome to Miami, a city known for its abundance of sun, nightlife, music, and most of all luxury scenting! Located in the famed Wynwood Arts District, The Aroma360 showroom was designed with the guest in mind; to provide an interactive fragrance experience for all who walk through our doors. Don’t just take my word for it, come and see where all the magic is created in Miami’s best-scented location. The Beauty of our Showroom  Once you enter our showroom, the aromatic scents instantly hits you with the array of reed diffusers dispersing the various scenting oils that we carry. The showroom interior design and aesthetic is shown through the chrome accents, crystal fixtures, and a glass chandelier. The curated art pieces also perfectly coordinates with the brand image - clean, sleek, and fresh luxury. On the outside of the shop, it is beautified with an expansive mural incorporating the Wynwood art influence surrounding it. While visiting Aroma360, guests are offered the opportunity to immerse and engage themselves in a wide selection of scents that are created for homes and businesses. Besides experiencing scents on hand, those who visit can also work with a scent consultant to develop their own unique Signature Scent.  A learning experience too! An entire section of our showroom is a dedicated space where our guests can learn about the innovative science behind the technology of Cold-Air Diffusion and HVAC scenting systems for their home or commercial use. Our Diffusers are all available for purchase and our staff members are happy to guide our guests to the best diffuser to fit their individual scenting needs. They can also learn about the fragrance notes of each oil and how the  The Takeaway  Besides our diffusers, guests have the opportunity to purchase a variety of Aroma360 products including our signature candles, reed diffusers, and our New Edition: the hourglass diffuser. Next time you are in Miami, set some time aside to come to visit us and we promise the scenting experience will be like none other in the city!

The Grounding Scent   Have you ever taken a deep breath while walking in a national park and inhaled the warm, woody scent of nature around you? Most parks or forests are surrounded by the beautiful greatness of Cedar Trees, a majestic evergreen tree made of cones with pine-like needles. The Cedarwood oils is extracted from the tree which distill a pleasant aroma and balsamic undertones, filled with various properties such as anti-inflammatory and antiseptic for health benefits in the oil.  As a fragrance oil, it is often used as a base note in scenting. The Cedarwood acts like an “anchor” in combining floral and citrus notes. Its heavier molecular weight allows it to bring depth to scents and boost the strength of top and middle notes. It blends well with Ylang-ylang, Grapefruit, Sandalwood, and Frankincense.    Unlocking memories   Cedarwood oil is known for its aromatic wood fragrance that is reminiscent of the outdoors. Do you remember back in grade school, when the classroom would smell like pencil shavings? Little did you know that was the smell of cedarwood, which is the wood that is mainly used for pencils. One can also say that the scent is similar to an heirloom hope chest or a good aftershave. Cedarwood carries a fragrance that makes it easily recognizable, embodying a more comforting and old-fashioned scent when it is released. Very nostalgic, right?   Where does the Cedar tree originates from?   Cedar Tree is a native of North America, the Eastern Coast of The Mediterranean, and the Himalayas with four varied species. These magnificent trees can grow up to 30 meters in height and live up to 1,000 years. The leaves are needle-like and vary from an evergreen color to bright green grass color with a white wax layer for protection, their barks and cones are also covered in resin for protection as well. The tree has many purposes such as fencing, musical instruments and most importantly fragrance oil.  What are Cedarwood's Benefits?   Since Cedarwood is a grounding note, it provides excellent emotional balance and calm, for both the body and the mind making it a popular oil for aromatic use. Scientific studies have shown that when diffused, Cedarwood is great for promoting self-confidence and self-esteem. The warm, herbaceous odor of this wood helps to evoke feelings of wellness and is used successfully to treat anxiety. If you are into meditation, Cedarwood is the perfect scent for you!  Here are a few oils that contain Cedarwood:   Graceland  Black Velvet   London Calling Explore our scent library for more scenting oils that carries Cedarwood notes!  

 

Traveling may be on hold right now, but you can still capture the essence of your favorite hotels from the comfort of home. Make your space feel and smell like a 5-star luxury hotel with our collection of hotel-inspired fragrance oils and candles. With over 20 scents to choose from, you can virtually revisit iconic destinations in Paris, Las Vegas, the Bahamas, New York City and Miami Beach. Since scent is tied so closely to memory, by surrounding your home with the aromas associated with these hotels, it’s almost like being there. Our luxurious fragrances can change your mood with one inhale, evoking the charm, serenity and joy of being on vacation. So, beat the winter blues and journey to your favorite resorts. Here are five of our most popular scents in the Hotel Collection, and the inspiration behind each one.  Midnight In Paris The dreamy and charming Hotel Costes is the original luxury boutique hotel, and this scent will instantly transport you to the Place Vendôme in the “City of Lights.” Chic and cozy, this property in the middle of Paris has become a trendsetter for its décor, cuisine and music. Drench your senses with romantic layers of sultry amber, exotic sandalwood and sweet vanilla. It’s an easy way to transform your home into a romantic boudoir. My Way Our bestselling scent is an ode to the 1 Hotel in Miami Beach. One of Miami’s newer resorts, this beachfront property caters to a stylish traveler looking for an effortless and boho chic adventure. My Way seduces the senses with spicy and sweet cardamom, warm sandalwood, sensual musk, floral iris and rugged leather—setting a romantic vibe.  California Love The Delano revolutionized the hotel industry with its minimalist décor, white-on-white color scheme and nightlife-driven approach. Similarly, our California Love fragrance is iconoclastic and stylish. A burst of sweet orange and refreshing green tea adds sparkle to any space, while lemon zest and lemongrass deepen the citrus experience. For when you need a pop of energy. Dream On One of the first hotel chains to incorporate scent into its brand, the Westin is known for its signature white tea aroma. Our Dream On fragrance oil and candle are beloved for its blend of serene white tea and healing aloe vera. Warm, earthy cedar and luscious vanilla delight the senses, creating a blissful aroma. Escape into a peaceful and dreamy state.  Mystify Meant to entertain the senses, the Wynn Hotel in Las Vegas is an exciting and hedonistic destination. Convey that spirit at home with our Mystify scent, which is sweet, zesty and vibrant. Surround your space with the delightful flavors of honeydew melon, juicy raspberries and sultry musk. Mystify will refresh your mood with its exhilarating essence.

As the song goes, “the weather outside is frightful…” Which means that you’ll be spending (even) more time at home this winter. Here are some tips to elevate the cozy factor by adding simple décor and sensory touches to any space, for your home, office or home office. The first—and easiest—way to warm up your space is with candles. Not only do candles literally give out warmth, but the glow and soft lighting they create are magical, setting the mood for relaxation, romance, and calm. A multi-candle approach will illuminate your room in such a beautiful and soft manner, and enhance your elegant décor. Scent is also effective at changing the ambiance instantly. A certain smell can bring you back to your childhood, or the holidays, or that cabin you rented in Vermont, or even the beach. At Aroma360, we have a library of 80+ scents to choose from—and a wide range of products to disperse them.  You can evoke any mood with scent. Florals are light and summery. Citrus is bright and energizing. Musk is seductive and romantic. Green tea is energizing. Vanilla is sweet and pleasant. All of our scents are perfectly blended in harmony, allowing you to find the perfect one to fill your space with. Beat the winter blues with some of our most popular scents: Dream On, My Way, November Rain, Allure, Mystify, Black Velvet and California Love.  How you decide to scent your home is highly personal. Candles are the obvious starting point, and enjoyment is just a spark away. Reed diffusers are another simple scenting solution because there’s no flame to worry about. Flip the reeds over when they are dry and the fragrance will emanate from the newly dipped reeds. Room sprays deliver a spritz, perfect for a sudden burst of scent. For a long-term and immersive experience, we have four diffusers, from a sleek standalone unit, the Mini360, to a commercial-grade HVAC-connected option, the Museum360XL. Finally, layer some plush pillows and soft blankets or cashmere throws to round out the snug feeling we all desire. Because this winter, we’re all about being comfortable, toasty and snuggly.

 

Decades ago, signature scents were mainly used in hotels, spas, and other establishments in the hospitality business. Today however, scent marketing is a multimillion-dollar industry with more and more brands realizing the power of scents in building a brand. Among the top scent marketing companies helping businesses create their signature scents is Aroma360. Aroma360 is the leading manufacturer of cold-air diffusion technology systems for both residential and commercial use. Aside from this innovative technology that ensures the consistent and lasting diffusion of fragrances, we are also set apart from other companies by our use of only the finest high-quality essential oils in formulating our proprietary oil blends. When crafting a scent marketing strategy for your own business, you can choose from various Aroma360 scents in our well-curated scent library or have one specifically formulated for your own brand. In creating your signature scent, we consider your company history, the demographics of your target market, the image you want to project, and other factors unique to your business. We work hand in hand with you to create a unique scent that best represents your brand—but why, you may ask, would you need a signature scent? It may seem trivial, but a signature scent that embodies your brand identity significantly impacts consumer behavior and helps build brand loyalty. Even global brands like Nike employ scent marketing to maintain an ambient scent that entices customers to linger at their stores and make purchases. Other companies that use scent marketing include Samsung, which uses a crisp gender-neutral scent dubbed Intimate Blue, and Abercrombie & Fitch, which has a powerful scent Ellwood that targets young consumers. Even popular coffee chains use diffusers to maintain that freshly brewed coffee scent all the time. Nearly all industries benefit from scent marketing. If you haven’t yet, now is the perfect time to employ a scent marketing strategy that helps you increase brand recognition and enhance the customer experience. Let Aroma360 be your partner in building your brand. Our scenting solutions include an array of scent diffusers and an extensive scent library. Our scent diffusers also come in varying sizes suitable for any area. To diffuse a scent evenly throughout an office building or an entire shop, our Museum360 and VanGogh360 diffusers can be installed in your HVAC systems. Since we only use cold air diffusion technology which turns oils into dry mist nano particles, there is no oil residue to worry about. For smaller areas, you can use the DaVinci360 or the Mini360. To ensure lasting fragrance, use any of our proprietary oil blends in our vast scent library. Draw in customers, enhance shopping experience, and build brand loyalty with the power of scent. As one of the leading scent marketing companies in the country today, Aroma360 can show you just how. Request a consultation by visiting https://www.iromi360.com/pages/contact/